Google Business Profile – Image Metadata Guide

📸Google Business Profile – Image Metadata Guide

Core Service Positioning (per site H2):
Tendaro Customs designs and builds custom cabinetry and millwork in the Mountain West.
Design. Build. Install.

See how to optimize Google Business Profile images in Adobe Lightroom with proper file names, titles, captions, and descriptions to improve local search visibility.

Why does this matter? 

Google Reads Image File Names

Google can’t “see” images the way humans do. File names are one of the strongest signals telling Google what the image is about.

• IMG0616.jpg → tells Google nothing
  
• custom-cabinetry-bozeman-mt.jpg → tells Google service + location
  

This helps your photos appear for relevant local searches.

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📸 Best Practices for SEO-Friendly Image File Naming

Before we list examples, the key rules to follow:

✔️ Use descriptive, keyword-rich names that explain what’s in the image.

✔️ Include location and business/service terms when relevant (great for local SEO).

✔️ Use lowercase letters with hyphens between words.

✔️ Avoid generic camera filenames like IMG_0616.jpg.

📁 Lightroom Filename Templates (Examples)

🛠️ Project + Work Type

If the image shows specific cabinetry or a custom project:

• tendaro-customs-modern-ply-cabinetry-willow-creek-van.jpg
  
• custom-woodwork-elk-run-drive-kitchen-cabinets.jpg
  
• walnut-branch-desk-detail-closeup.jpg
  
• project-jenga-flat-lay-millwork-process.jpg
  

Structure:

business-keyword-service-location-project.jpg

📍 With Geographic/Local SEO

Including location can help your GBP appear in local searches:

• custom-cabinetry-gallatin-valley-montana.jpg
  
• tendaro-customs-bozeman-mt-woodworking-shop.jpg
  
• montana-custom-millwork-interior-detail.jpg
  

Why this matters:
Local terms like city/state help Google understand relevance for local searches.

🏡 Interiors & Scenes

For photos showing rooms, interiors or client environments:

• modern-cabinetry-interior-living-room.jpg
  
• custom-wood-shelving-finished-project.jpg
  
• oak-cabinet-closeup-milled-edges.jpg
  
• built-in-storage-unit-custom-design.jpg

👷‍♂️ Team / People / Process

If you include team, workshop, or process shots:

• tendaro-customs-carpenter-at-work.jpg
  
• woodshop-fabrication-process.jpg
  
• team-installing-custom-cabinets.jpg

🧰 Before/After

If you add upload photos that show workflow or progress:

• before-after-custom-cabinet-install.jpg
  
• raw-millwork-before-finishing.jpg
  
• finished-installation-after-grain-polish.jpg

🛠 Lightroom Export Tips

To apply naming in Lightroom when exporting: