Patagonia Live Simply Bra — Lifestyle Photography Campaign
Outdoor Brand Photography for Patagonia's Active Essentials Line
This project involved creative direction and photography for Patagonia's Live Simply Bra, part of their Active Essentials category. Shot on location with a three-person crew, the campaign delivered five images licensed for two years of global use across digital platforms, paid social, catalog, and print advertising. The imagery was designed to reflect Patagonia's Live Simply ethos — authentic movement, real environments, and minimal styling.
Patagonia Live Simply Bra — Lifestyle Photography Campaign
Outdoor Brand Photography for Patagonia's Active Essentials Line
This project involved creative direction and photography for Patagonia's Live Simply Bra, part of their Active Essentials category. Shot on location with a three-person crew, the campaign delivered five images licensed for two years of global use across digital platforms, paid social, catalog, and print advertising. The imagery was designed to reflect Patagonia's Live Simply ethos — authentic movement, real environments, and minimal styling.
PROJECT
Live Simply Bra
Category - ‘Active Essentials’
PRINT + DIGITAL
www.patagonia.com
USAGE
2 Years
5 Images
Global Usage
All digital use
Including paid digital, website, email, blog, web banners, endemic/organic and paid social media*, dealer web and PR.
All print use including Catalog, Vertical Ad.
CREW
Jakob Reisinger
Anne Gilbert Chase
Tag Cole
MY ROLE
Creative Direction and Photography
PROJECT
Live Simply Bra
Category - ‘Active Essentials’
PRINT + DIGITAL
www.patagonia.com
USAGE
2 Years
5 Images
Global Usage
All digital use
Including paid digital, website, email, blog, web banners, endemic/organic and paid social media*, dealer web and PR.
All print use including Catalog, Vertical Ad.
CREW
Jakob Reisinger
Anne Gilbert Chase
Tag Cole
MY ROLE
Creative Direction and Photography
